CQCS Innovation Latam: Zurich CEO values ​​Broker performance and says there are many reasons to be optimistic

Zurich Brasil’s CEO, Edson Franco, was present at the sixth and last stop of the CQCS Innovation Latam, held this Thursday (19th). Along with Caribou Honig, president and co-founder of InsureTech Connect; Tatiana Mattar, Director of New Products at Pottencial Seguradora; Evandro Salles, CFO at Quiver; and Gustavo Doria Filho, creator of the event, the executive spoke about the prospects for the insurance market and gave his opinion on how the coronavirus drove transformations in the sector.

Also president of the Brazilian Association of International Insurance Companies (ABCSI), Edson Franco said that Zurich, present in six countries in Latin America (Brazil, Mexico, Argentina, Chile, Ecuador and Colombia), has been mapping and identifying trends in the behavior of customers.

“We noticed an increase in interest in protection, especially in the Life segment, and wellness products. Today, regardless of age or generation, all customers want comfort and, now, they are looking for coverage for issues that previously did not pay attention ”, he pointed out.

With over 25 years of experience in insurance and private pension, and banks, including stints at ABN Amro Real Bank (CTO and Head of Life Insurance at Real Seguros); Tokio Marine (CEO of Real-Tokio Marine Life & Pensions) and Banco Santander Brasil (Head of Welfare and Director of the Retail Investment Committee), the executive also analyzed the role of the broker. “We had several discussions at the company and came to the conclusion that, in the insurance market, and especially in Brazil, intermediation continues and will continue to be highly valued. The broker has a fundamental role, because the advice and guidelines are still important, “he said, then added:” We need to make brokers more digitally efficient, without losing their main asset, which is the relationship, the human relationship. And it is the role of insurance companies to support brokers at this time, to offer conditions for our business partners, remembering that technology is not an end in itself, but a means ”.

Graduated in Business Administration from FASP and with an MBA (CEAG) from Fundação Getúlio Vargas (FGV), Edson Franco, who is a member of the management committee and of the advisory committee of CNSeg and 1st Vice-President for BoD, also stated that there are “Many reasons to be optimistic”. “I believe that the recovery will be faster than we are projecting. The sector can achieve growth of 6 to 7%, perhaps even above double digits, but, of course, it depends on what a possible second wave will look like and also the vaccine. Today we still don’t have the answers, just the questions ”, he concluded.

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